On Track Off Track
Project Type
CAMPAIGN
Date
BRAND LAUNCH
I have led the campaign, direction, web design I brought 6 of Alpinestars top athletes to represent them in a way that Alpinestars has not shown before. The On Track Off Track campaign explores this athletes as individuals. They were shown in fashion attire, but I've implemented racing equipment styled with them. It represents the thelet
“ONE GOAL. ONE VISION.” quickly yet powerfully encapsulates the collective passion of Alpinestars and their top athletes. To achieve greatness, win championships, and break records, it takes unceasing determination and commitment, day in and day out. For top athletes, it’s a way of life. Whether it's a commitment to daily routines away from racing or hitting an apex at maximum attack, everything is done with the sole purpose of achieving the ultimate goal of champion status.
ON THE TRACK OFF THE TRACK explores a space in between parallel worlds, where grid life and daily life come together. This is an exercise in blending Alpinestars' high-performance protection products with everyday lifestyle and design. TWe look into Lia Block, Jason Anderson, Raja Caruth, Mikayla Nielsen, Ashley Fiolek, and Jessy Nelson not only as athletes but individuals.
#ONTRACKOFFTRACK
"Patience is a value I use on and off the track. To be a good driver you have to know when to push and when to wait for the right opportunity. I try to implement it into my daily life as much as possible, to make myself a better human."
"Patience is a value I use on and off the track. To be a good driver you have to know when to push and when to wait for the right opportunity. I try to implement it into my daily life as much as possible, to make myself a better human."
"Patience is a value I use on and off the track. To be a good driver you have to know when to push and when to wait for the right opportunity. I try to implement it into my daily life as much as possible, to make myself a better human."
"Patience is a value I use on and off the track. To be a good driver you have to know when to push and when to wait for the right opportunity. I try to implement it into my daily life as much as possible, to make myself a better human."
"Patience is a value I use on and off the track. To be a good driver you have to know when to push and when to wait for the right opportunity. I try to implement it into my daily life as much as possible, to make myself a better human."
"Patience is a value I use on and off the track. To be a good driver you have to know when to push and when to wait for the right opportunity. I try to implement it into my daily life as much as possible, to make myself a better human."
"Patience is a value I use on and off the track. To be a good driver you have to know when to push and when to wait for the right opportunity. I try to implement it into my daily life as much as possible, to make myself a better human."
"PATIENCE IS A VALUE I USE ON AND OFF THE TRACK. TO BE A GOOD DRIVER YOU HAVE TO KNOW WHEN TO PUSH AND WHEN TO WAIT FOR THE RIGHT OPPORTUNITY. I TRY TO IMPLEMENT IT INTO MY DAILY LIFE AS MUCH AS POSSIBLE, TO MAKE MYSELF A BETTER HUMAN."
"MY PASSIKON AND LOVE FOR THIS SPORT DRIVES ME EERY DAY. IT'S THE FIRST THING I THIN KAB OUT IN THE MORNING AND LAST THING I THINK ABOUT IN THE EVENING
"PATIENCE IS A VALUE I USE ON AND OFF THE TRACK. TO BE A GOOD DRIVER YOU HAVE TO KNOW WHEN TO PUSH AND WHEN TO WAIT FOR THE RIGHT OPPORTUNITY. I TRY TO IMPLEMENT IT INTO MY DAILY LIFE AS MUCH AS POSSIBLE, TO MAKE MYSELF A BETTER HUMAN."
"MY PASSIKON AND LOVE FOR THIS SPORT DRIVES ME EERY DAY. IT'S THE FIRST THING I THIN KAB OUT IN THE MORNING AND LAST THING I THINK ABOUT IN THE EVENING
