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Ride [Always]
Project Type
CAMPAIGN
Work
CREATIVE DIRECTION
I led the creative direction for the Mountain Bike campaign titled Ride [Always].
![Alpinestars_Eurobike_2022_pr3I[7][48]_Page_1-v5-3.jpg](https://static.wixstatic.com/media/32091b_e8272d97f8e64d098a32f05220cfb599~mv2.jpg/v1/fill/w_980,h_592,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Alpinestars_Eurobike_2022_pr3I%5B7%5D%5B48%5D_Page_1-v5-3.jpg)
![Alpinestars_Eurobike_2022_pr3I[7][48]_Page_1-v5-1.jpg](https://static.wixstatic.com/media/32091b_50ce4a2e98ca4f3f87651981d2a184be~mv2.jpg/v1/fill/w_980,h_592,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Alpinestars_Eurobike_2022_pr3I%5B7%5D%5B48%5D_Page_1-v5-1.jpg)
![Alpinestars_Eurobike_2022_pr3I[7][48]_Page_1-v5-2.jpg](https://static.wixstatic.com/media/32091b_c8c79ca029864e059a2320afa96f5fab~mv2.jpg/v1/fill/w_980,h_592,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Alpinestars_Eurobike_2022_pr3I%5B7%5D%5B48%5D_Page_1-v5-2.jpg)
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Project Type
Work
I led the creative direction for the Mountain Bike campaign titled Ride [Always].