Alpinestars RSRV
Project Type
CAMPAIGN
Work
BRAND LAUNCH, WEB DESIGN, BRANDING
With such prominent collaborations for fashion houses such as Balenciaga and Heliot Emil, Alpinestars launched a fashion arm of the iconic brand. Pushing the boundaries of motorsports culture and fashioin, Alpinestars RSRV was born. I led the creative direction for the brand identity, web design and launch, campaign launch, and packaging.
This is where we fuse our 60-year legacy of craftsmanship and innovation with our fascination with art, design, fashion, and aesthetics. RSRV is a middle ground. A handshake. A harmony of form and function, where things movev fast and lines get blurry. RSRV will utilize the same materials, processes, production, and world-class craftspeople that define Alpinestars commitment to protection and performance but reverse-engineered, with a form-first approach. We will leverage, reference, and celebrate our racing legacy while seeking new ways to articulate our obsession with design, speed, and beauty. Additionally, RSRV will introduce new characters to the Alpinestars story through muses, collaboration, partnership, and influence.
Alpinestars RSRV is a space for us to push the boundaries of motorsports culture and explore the intersection of racing and art.
